Food and Beverage

Finless Foods

Good for you. Good for the ocean.


Saying that Finless Foods is an innovative company is the understatement of the century. The unstoppable startup, driven to create a future for seafood where the ocean thrives, is among the first to produce safe, healthy and great tasting plant-based seafood. It is, alternately, developing a truly unique recipe for cell-based tuna, made from real tuna cells grown in a well-maintained food production facility, like those used to make cheese or microbrews.

Our mission here was to create a consumer-friendly identity for a brand that could be - and had been - perceived as primarily "tech". Resolutely market-forward, and leveraging a timeless yet innovative design, the brand's visual universe sets the company apart and sets it up for success in the consumer market. Beyond creating a bold, recognizable visual identity, we imagined the entirety of Finless' suite of collateral material. From corporate documents to public-facing marketing, online platforms, custom graphics, packaging, tradeshow booths and banners, and much more, we continue to oversee and address the company's branding needs at large. Finless Foods, who recently completed a successful Series B raise of $34 million, is poised to quickly become the incontrovertible reference in the world of alternative seafood.

"Working with the Imagists is seamless and a pleasure.  Christophe is the rare combination of artist and business person.  He can deliver practical results that elevate and define a brand.  We worked with the team on reframing a start-up company - moving it from a bio-engineered solution to a consumer brand.  Christophe translated our brand positioning into a dynamic visual ID that sets us apart.  The Imagists rebuilt the website and continue to be the guardian of the our standards -- critical for any consumer brand.  I would both recommend and hope to work with them again in the future."

Lori Theisen - CMO, Finless Foods


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