Codifying "Los Angeles Romantic"
Influencer's and fashion shakers' darling MISA is grounded in the bohemian spirit of Los Angeles, and inspired by global art,design and travel. The brand's feminine silhouettes are made modern through romantic prints, airy fabrics, bold color combinations and unique detailing. Moved by a desire to remain faitful to its take on effortless femininity, MISA approached us to research and codify its design tenets, exploring typography, colors, textures and more, to ultimately identify a series of design guidelines for the brand to live by. The result is a resolutely contemporary blend of aesthetic codes, translated into all print and electronic brand collateral, that set up MISA for continued success as it creates beautiful pieces for the effortlessly chich woman, handmade from sketch to style in Los Angeles.