HospitalityIdentity · Environments · Collateral
Hotel San Francisco
Don’t be boring. Stay awhile.
Overview
A cocktail bar with rock-and-roll confidence.
Hotel San Francisco is a sleek, irreverent cocktail bar in the shadow of the Transamerica Tower. The concept combines after-work polish with the energy of a late-night neighborhood destination.
We created the identity, spatial feel, print, digital, menus, and custom details throughout the experience. Recurring references to San Francisco give the brand a sense of place without slipping into nostalgia.
- What we did
- Brand strategy
Visual identity
Interior direction
Menus
Digital
Collateral - Relationship
- Founding creative partner
The idea
Make every detail feel ready for a very good night.
The brand world
After dark, every detail counts.
Cocktails, lighting, art, menus, and custom collateral come together as one confident late-night world.
The result
An irreverent hospitality brand expressed consistently from the etched bottles to the room itself.
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