Prawn
Fast-casual seafood, elevated.
Overview
An accessible seafood concept with the confidence of a restaurant brand.
Chef Mark Peel wanted to democratize high-end seafood through an elevated fast-casual experience. He came to us with a strong business concept and the ambition to make it repeatable without making it feel generic.
We named, branded, and creatively directed Prawn from inception. Jade hues, fish-scale tile, bright white surfaces, aged wood, and underwater murals created a recognizable world that could flex across locations while remaining unmistakably Prawn.
- What we did
- Naming
Brand strategy
Visual identity
Environments
Digital
Creative direction - Relationship
- Founding creative partner
Multi-location rollout
The idea
Make fast-casual feel elevated, never precious.
The brand world
One little shrimp. A whole world.
The identity moves easily from the restaurant walls to the smallest guest touchpoint, making menus, interiors, takeout, and service details feel like one unmistakable Prawn experience.
Client perspective
“Christophe understands the business, then brings creative life and energy to it through a genuinely collaborative partnership.”
John ShinCEO, Prawn
Have something in mind?