InstitutionsStrategy · Identity · Athletics
Granada Hills Charter
School spirit, redesigned.
Overview
Reinventing an institution from the ground up.
Granada Hills Charter had exceptional academics and athletics, but lacked a unified identity students could gather around and celebrate.
We created a clean academic mark and a more energetic athletics system, including the Westie mascot. Together they honor the school’s history while giving current and future generations of Highlanders a distinctive visual language.
- What we did
- Brand strategy
Institutional identity
Athletics identity
Mascot design
Applications - Relationship
- Institutional rebrand partner
The idea
Create an identity students can inherit and make their own.
The brand world
One school, one shared identity.
Academic and athletics systems come together across campus, uniforms, digital tools, print, and school spirit.
The result
One institution, two complementary marks, and a stronger sense of shared pride.
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