Introducing volcanic artesian water Splendor to the US market is, in a nutshell, the kind of projects we live for. The water, descended over centuries through the basalt and lava of the Cotopaxi volcano in Ecuador, is as close to magic as we’ve experienced, and the story of why it is so unique writes itself! The only water to naturally contain gold and silver, Splendor does not only taste more pure, it also feels drastically different.
We were approached by Splendor’s leadership team early on, to create a visual identity worthy of the product’s unique characteristics. Celebrating the water’s Ecuadorian origin seemed like an obvious choice to us, and creating a logo around the mysterious pyramids found, decades ago, at the origin of the source felt like a natural fit. The water’s dark indigo bottle, coupled with a clean and minimalist aesthetic, makes for a sleek and universal look. From initial design inception to the creation of a multitude of print and online collateral, to the design of a truly bespoke website and a broad variety of marketing, promotional and on-premises material, we continue to oversee Splendor’s brand cohesiveness and growth with the same spirit of innovation.
"Christophe has been an integral part of our team since day one of bringing on The Imagists. As a new team and brand to the U.S. market, Christophe's thought partnership and support around Splendor's launch has gone far beyond what we expected from any agency partner. He is always eager to learn more about our business and helps us make decisions from a holistic framework, though always ensuring we put our best foot forward from the design, branding, and marketing standpoints. He and his team have always been game to ride the waves of a startup with us! We would recommend this team to any growing business."
Sara Couch - Director of U.S. Growth and Operations, Splendor