HospitalityPositioning · Identity · Hospitality
Le Palmier
Luxury, without effort.
Overview
A complete portrait of a private desert escape.
Le Palmier began as a concept for a private mid-century estate transformed into a high-end takeover property and spa in Palm Springs.
We created an identity inspired by the unforced luxury of Moroccan riads and Provençal properties, then built the portfolio used to communicate the experience to investors. The system extended into guest materials and an exclusive line of spa products.
- What we did
- Positioning
Visual identity
Investor materials
Hospitality collateral
Product design - Relationship
- Concept and launch partner
The idea
Sell the feeling of the stay before the first room is finished.
The result
A refined brand world capable of carrying both an investment story and a guest experience.
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