Ladurée at the beach.
This Miami Beach patisserie / tea lounge has quickly become an incontrovertible hot spot all year round. The simple yet delicious menu of French and Italian pastries and shareable plates is complimented by the unexpectedly classic design of the space.
The “Ladurée at the Beach” vibe draws lines out the door, whether it is for high tea or a boozy brunch with homemade macarons. The owners, famed French pastry chef André Lagasse and his Calabrese wife Sofia, came to us after acquiring the then-empty space, knowing they wanted to create something special. We helped turn their vision into a reality.
From finding the name to creative-directing the design of the space, and designing every single box, bottle, napkin and tableware used at Citron, we were lucky enough to be involved in all facets of this brand’s development.
The pastel, fresh colors marry perfectly with the “sand and ocean” palette one can find less than 20 feet away, while all packaging and printed collateral is made of sustainable, recycled material. A refreshing take on the classic parisian Salon de Thé, Citron is destined to remain a staple destination for tourists and locals alike.