HospitalityBrand Extension · Environments · Signage

Prawn To-Go

Grand Central Market, served fresh.

Overview

A smaller Prawn with its own point of view.

Prawn To-Go brought the restaurant’s seafood-focused concept into Los Angeles’s historic Grand Central Market. The counter-service format needed to move faster while remaining clearly connected to the original brand.

We preserved the teal palette, fish-scale details, and marine cues, then introduced a more casual, slightly retro expression suited to the market. A five-foot neon sign became both a beacon and the project’s defining gesture.

What we did: Brand extension
Environmental design
Signage
Packaging
Creative direction
Relationship: Extension of the Prawn brand

The idea

Keep the family resemblance. Give the new format its own energy.

The brand world

Fast, bright, unmistakably Prawn.

The Grand Central Market counter turns the original identity into a quicker, more casual experience through neon, timber, menus, uniforms, and food made for the pace of the market.